Vijay Mallya's Kingfisher Airlines adopts an innovative marketing strategy to snatch attention from Jet Airways' advertisement.

Innovative advertisement by Kingfisher Airlines to snatch attention from Jet Airways' ad hoarding.Jet Airways says, "We've changed." Kingfisher Airlines comes up with a cheeky billboard above Jet's hoarding that says, "We made them change!" Fly Kingfisher and experience the finest service in the sky.