Vijay Mallya's Kingfisher Airlines adopts an innovative marketing strategy to snatch attention from Jet Airways' advertisement.

Innovative advertisement by Kingfisher Airlines to snatch attention from Jet Airways' ad hoarding.Jet Airways says, "We've changed." Kingfisher Airlines comes up with a cheeky billboard above Jet's hoarding that says, "We made them change!" Fly Kingfisher and experience the finest service in the sky.

Achievements

• The largest selling Beer in India.
• Commands a 29% market share in the country.
• 6 bottles of Kingfisher are sold every second in India.
• Available in 52 countries across the globe.
• The first among Indian brands to launch its own range of designerwear.
• Won the World's best Lite Lager Award at the Stockholm Beer Festival in 1994.
• Won the World's best Lite Lager Award at the Stockholm Beer Festival in 1995.
• Won the Gold medal at the World Beer Championship held inChicago in 1997.
• Won the first prize for the label work category at the Asian GrandPrix Cyrel 2000 Label award.
• First Prize in the International Beer Awards organised by the New Zealand Hop Marketing Board.
• Won the Bronze award at the 'Australian International Beer Awards' in the "International Packaged Beer Section for the year 2000."

Vijay Mallya - Life History

Achievement: Chairman of the United Beverages (UB) Group; Launched a new domestic airline called Kingfisher Airline; Rajya Sabha M.P.Vijay Mallya is the Chairman of the United Beverages (UB) Group. He recently launched a new domestic airline called Kingfisher Airline which is making great waves. Vijay Mallya is famous for his flamboyant and flashy lifestyle.

Vijay Mallya is the son of a famous industrialist Vittal Mallya. He assumed the Chairman of the UB Group in 1983 and took the company to great heights. Under his dynamic leadership the group has grown into a multi-national conglomerate of over sixty companies. During this process United Beverages acquired several companies abroad.

The UB Group has diversified business interests ranging from alcoholic beverages to life sciences, engineering, agriculture, chemicals, information technology and leisure.In 2005, Vijay Mallya established Kingfisher Airlines. In a short span of time Kingfisher Airline has carved a niche for itself. It was the first airline in India to operate with all new aircrafts. Kingfisher Airlines is also the first Indian airline to order the Airbus A380.Vijay Mallya has other interests too apart from business. He has won trophies in professional car racing circuits and is a keen yachtsman and aviator. Vijay Mallya has also won numerous trophies in horse racing including several prestigious Derbies. In 2000, Vijay Mallya entered politics superceded Subramaniam Swamy as the president of Janata Party. Presently, he is a Rajya Sabha M.P.

The Brand

A name synonymous with Beer in India - Kingfisher stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United Breweries Ltd. have always been recognized for their international quality. That's Beer at its best for the discerning consumer!

The largest selling Beer in India
Commanding a 29% market share in the country
One out of every 4 bottles of beer sold every second in India
Available in 52 countries across the globe
The first among Indian brands to launch its own range of designer wear.

Kingfisher, the bird is known for its keen instinct, and perfect aim. It zeros on its target with unfaltering focus. It is a very vibrantly coloured bird. All of its colours represent energy, youthfulness, enthusiasm, freedom with a touch of formality and discipline. No wonder, that this bird with an eye for right focus and an aim for succeeding in its attempt became the mascot for The Kingfisher brand of Beer from the stables of UB group.
Since the launch, Kingfisher Beer has become one of the largest selling beer brands in the world.
"It's flying" and the mood is upbeat - both within the Company and among consumers.
The new look designed by the UK based packaging specialists, Claessens, is representative of the brand in full flight, in a supportive environment. It reflects the energy, youthfullness and freedom that are characteristic of the brand's target consumer and reiterates its contemporary positioning.

VIJAY MALLYA

Achievement: Chairman of the United Beverages (UB) Group; Launched a new domestic airline called Kingfisher Airline; Rajya Sabha M.P.
Vijay Mallya is the Chairman of the United Beverages (UB) Group. He recently launched a new domestic airline called Kingfisher Airline which is making great waves. Vijay Mallya is famous for his flamboyant and flashy lifestyle.
Vijay Mallya is the son of a famous industrialist Vittal Mallya. He assumed the Chairman of the UB Group in 1983 and took the company to great heights. Under his dynamic leadership the group has grown into a multi-national conglomerate of over sixty companies. During this process United Beverages acquired several companies abroad. The UB Group has diversified business interests ranging from alcoholic beverages to life sciences, engineering, agriculture, chemicals, information technology and leisure.
In 2005, Vijay Mallya established Kingfisher Airlines. In a short span of time Kingfisher Airline has carved a niche for itself. It was the first airline in India to operate with all new aircrafts. Kingfisher Airlines is also the first Indian airline to order the Airbus A380.
Vijay Mallya has other interests too apart from business. He has won trophies in professional car racing circuits and is a keen yachtsman and aviator. Vijay Mallya has also won numerous trophies in horse racing including several prestigious Derbies.
In 2000, Vijay Mallya entered politics superceded Subramaniam Swamy as the president of Janata Party. Presently, he is a Rajya Sabha M.P.

How it began?

Kingfisher Airline is a private airline based in Bangalore, India. The airline is owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The airline currently operates on domestic routes. The destinations covered by Kingfisher Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur.
In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include: personal valet at the airport to assist in baggage handling and boarding, exclusive lounges with private space, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalised screens in the aircraft, sleeperette seats with extendable footrests, and three-course gourmet cuisine.
Kingfisher Airlines currently operates with a brand new fleet of 8 Airbus A320 aircraft, 3 Airbus A319-100 aircraft and 4 ATR-72 aircraft. It was the first airline in India to operate with all new aircrafts. Kingfisher Airlines is also the first Indian airline to order the Airbus A380. It placed orders for 5 A380s, 5 A350-800 aircrafts and 5 Airbus A330-200 aircrafts in a deal valued at over $3 billion on June 15, 2005. Delivery of the A330s is due to start in late 2007, followed by the A380s in 2010 and the A350s in 2012.